Last year, Brian Tannebaum wrote about attorney Christopher J. McCann. Apparently McCann was trying to build his online reputation the wrong way. Long story short, McCann’s marketeer, Nader, asked Brian if he could write a guest post on Brian’s blog, My Law License.
Brian wondered why McCann, who advertised “personal service” on his website, couldn’t just pick up and the phone and ask him to write a guest post instead of having his webmaster do it:
I just wonder why Chris has hired someone to go find lawyers and try to sell himself on their blogs. Can’t he send his own email, or “call directly?” Where’s the “personal service” Chris. Chris?
A few days after Tannebaum posted his article, Matt Brown, a young lawyer in Arizona, wrote a blog post about availability which mentioned McCann in passing. In doing so, Brown described McCann’s marketing techniques as “scummy.”
Ok, fair enough. We call that First Amendment protected opinion. For instance, you may think my blog is stupid, crummy, and boring. While that opinion might hurt my feelings, you’re also entitled to express it.
So… fast forward to June of 2013…