Leo and I started this practice back in February 2012. When we first started, we had a free website that Leo made using Weebly. Despite lack of a sophisticated website, our practice grew fairly quickly. A few months ago we even expanded our physical offices and built a conference room.
Conference room built, files organized, and things going well, we decided it was finally time to revamp the website. Note that the website was not a cause, but more of an effect.
Will it get us new clients? Probably not. Will it infuse our practice with awesome? Doubtful. Is it cool? Well, decide for yourself. Here it is:
So… what did we look for? Perhaps search engine optimization? Someone to tell the world that we’re “aggressive, caring, passionate zealous advocates?” A way to list hundreds, no thousands, of practice areas? Perhaps LexisNexis to guarantee us bajillions of page views, analytics, and all kind of other stuff? The awesomeness of Scorpion Design?
We decided to stay local, and keep it simple. On the local end, we used Fishtown’s own Beth Blinebury Design. Not only is Beth incredibly talented and has good taste in beer, but it makes sense for The Fishtown Lawyers to utilize as much local talent as possible, whenever possible. We also liked Beth’s story about starting her business as a hobby, and it evolving into full time work. The sketches were designed by Fishtown’s own Jeffro Kilpatrick.
In terms of design, we wanted a website that looked professional, but we certainly don’t want to wear hot pants on the boulevard. Rather than hire a marketeer who would increase our Google results, or spam every blog in the country, the goal was a professional website that matches both our personalities and ethical standards. I think Beth delivered.
Ok, so what’s my point? Perhaps Eric Turkewitz said it best last week:
I am here to announce that the best attorney marketing — other than the obvious one of doing a good job for your clients, who in turn refer you to others, a tactic that seems to get overlooked by the marketeers — is the tactic that is close to home. Do something in your community. There are approximately one gazillion ways to do this.
We decided to keep our website in the community, rather than focus on all the bells and whistles. I’m pleased with the result.
And maybe, just maybe, personal relationships continue to be more important than how awesome you look on the web.