In response to what I wrote last week, first Rachel Rodgers blocked me on Twitter. I guess criticism is bad for business?
@RachRodgersEsq Rachel Rodgers
‘Closing The Deal’ – The Lawyer’s Versionsolopracticeuniversity.com/2012/02/02/clo… <– Check out Susan’s comment if you’re offended by the idea of selling.
Although I only see the word ‘leads’ in the comments, for those who seem to be getting in an uproar over the word and devaluing the sentiments of this post based upon what they think it implies, I thought I’d provide this link and relevant definition:
A lead is nothing more than a potential client and every lawyer, BigLaw or solo, seeks them out every day. The fact that someone puts what lawyers do everyday when meeting potential clients into stark language is nothing but refreshing.
To those who think lawyers don’t make calculated assessments when meeting with potential clients as to the case’s financial viability…that’s just plain ridiculous. To claim it is demeaning to the profession to make such calculations along with assessing one’s professional responsibilities to a potential client (like conflict-checking) is equally silly and bad for one’s practice.
None of these ‘calculations’ undermines professionalism or compromises ethical obligations. It’s the business side of running a practice. If the word ‘lead’ offends you, call them what you will. But a rose by any other name….
It seems a little, shall we say, unlawyerly, to block your critics and then direct them to a comment made by an adult on your own blog.
But more importantly, Susan misses the point. The problem with Rachel’s article wasn’t lawyers finding new clients or trying to make money. It wasn’t the wisdom of rejecting a client who can’t afford legal services. It wasn’t even Rachel’s unfortunate and inappropriate use of terms like “leads” or references to “milking cows.”
Rachel claims her method of knowing how much money she wants to make “keeps closing at the top of my mind at all times.” According to Rachel’s blog post, lawyers should always be closing. Focused on selling, selling, selling…
Just one problem with that. As Eric L. Mayer pointed out: “Our potential clients aren’t looking for something to buy. They’re looking for help. The fact that she doesn’t grasp the considerable difference between these concepts is disconcerting.”
Remember, it’s the practice of law first, Rachel. Not the business of law. Despite what you may have heard.