Earlier this week, I read, with a certain degree of amusement, my colleague’s post on why Social Media for Lawyers is Kind of a Waste.
I want to relay a story of my own, as a small retort.
The year was 2010. I was about to graduate from a new TTT just a mile away from Jordan’s alma mater. Like many students in my class, my job prospects were dim. Luckily, I had taken notice of the distinct lack of response to the scores of resumes I’d sent out to any firm who was hiring, and realized that I might have to start preparing a plan B.
I’d spend the previous summer interning at a District Attorney’s office and reading Jay Foonberg’s How to Start and Build a Law Practice. And for my 3L year, I had applied and was lucky enough to be accepted into my school’s clinical with the Philadelphia Defenders Association, where training I was representing clients at preliminary hearings and municipal court trials. But now, just months before graduation, I realized there were things I didn’t know I didn’t know. At the recommendation of an article online, I joined ABA’s Solosez listserve.
Inundated with hundreds of messages a day (many curiously related to hamsters or various political rants), I found it difficult to keep up with it all. Luckily, though, one post caught my eye:
Hi. I am a young lawyer in Philadelphia thinking about opening up a new practice. I look forward to talking about running a practice and learning from you all.
Ahha! Here I was also a young soon-to-be lawyer in Philadelphia, and another young buck was right here thinking the same thing as me! In the same city! I had to learn more.
I am a soon-to-be graduate of law school also in Phialdelphia. Where in the city are you?
To which I received a response:
I am in the Fishtown section of the city.
And I responded:
No shit! Me too! Let’s get a drink!
In the series of emails that followed, I found out that Jordan and I lived on the same street, two blocks from each other, we both enjoyed the same beers, and frequented the same bars.
Now, two years later, we’re beginning a new law venture together, thanks to “social media”.
So while I agree that a lawyer may not need an iPad, videos on the firm site, or an exciting twitter account to bring in business, social media can be a valuable tool to introduce yourself to people you might not otherwise have met.
Share this post on Twitter. I welcome all comments and criticism – @FishtownLawyer.